TEAM UPDATE
Last updated: Jaz Yates | Artist Manager | 15th Of August
General Update
Preparation for the new single "Hallucinations" is going well with all assets finalised and the team set up for the release campaign rollout. Mel will be managing the social media strategy for the entirety of the campaign and will be trying a new organic transparency approach through short-form video content. Engagement is already up following the being of this marketing roll-out with more consistent content scheduled between now and the campaign end - 6 weeks after the release date.
Team
Team is unchanged for this release but PR strategy has changed to a radio only component.
Timeline
We are currently on time for releases this year and are looking towards recording at the end of the year for batch recording for the next year. We will maintain this batch recording strategy until further success is sustainable to ensure we are agile and cost-effective.
Show Advancing
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Current shows: 2 supports currently TBC
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Please note: the tech specs have recently been updated.
Releases
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The release for Hallucinations is on track for the 25th of August 2023. Whole team have been advised of progress markers and goals as per the RELEASR release overview. See an example of the music video asset below.
Marketing
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Organic marketing has begun rolling out. The direct-to-media engagement campaign is in the execution phase while the PR team is building media pitches to support this campaign. The digital marketing campaign will be rolled out on release day and assets are currently being finalised.